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THIS IS A polemical statement, not intended to inform, but to argue a case and try to get some sense of reality into the mass of recent writing on the purpose of the public library service. It is taken for granted that the reader is already familiar with a good deal of the general background.

The Equal Pay Act 1970 (which came into operation on 29 December 1975) provides for an “equality clause” to be written into all contracts of employment. S.1(2) (a) of the 1970 Act (which has been amended by the Sex Discrimination Act 1975) provides:

AS A RESULT of present economic problems in Britain and attendant cuts in spending, there is a need to achieve maximum cost‐effectiveness in all sectors of public spending including libraries. This article examines a simple method by which economies could be made in buying multiple copies of books. It is assumed that unless librarians have freedom to buy a single copy of any book they choose, they will not achieve the breadth and depth required of first‐class libraries, be they in the public sector or in academic institutions. Perhaps second copies need cause little concern, but a pilot survey of a polytechnic library revealed cases where as many as four, six or even eight copies of the same edition had been bought on one occasion before the effectiveness of a lesser purchase could have been evaluated.

The purpose of this study is to show how non-random groupings of YouTube videos can be combined with automated text analysis (ATA) of user comments to conduct quasi-experiments on consumer sentiment towards different types of brands in a naturalistic setting.

NCapture extracted thousands of comments on multiple videos representing different experimental treatments and Leximancer revealed differences in the lexical patterns of user comments for different types of brands.

User comments consistently revealed hypothesized relationships between brand types, based on existing theory regarding motivations for nostalgia and the relationship between consumer preferences, online product ratings and purchases. These results demonstrate the viability of conducting quasi-experimental research in naturalistic settings via non-random groupings of YT videos and ATA of user comments.

This research adopts a single quasi-experimental design: the non-equivalent group, after-only design. However, the same basic approach can be used with other quasi-experimental designs to examine different kinds of research questions.

Overall, this research points to the potential for ATA of comments on different categories of YT videos as a relatively straightforward approach for conducting field experiments that establish the ecological validity of laboratory findings. The method is easy to use and does not require the participation and cooperation of private, third party social media research companies.

Based on Greimas' contributions in 2002 and on qualitative research, this paper aims to focus on a semiotic analysis of the meaning of nostalgia related to products and brands.

This paper involves a two‐stage interview process. Informants were interviewed first in T1 (July‐August 2005) about products and brands connected to nostalgic feelings. They were re‐interviewed a year after in T2 (June‐July 2006). Pictures of products and brands evoked in T1 were shown and informants where asked what came to mind when they where exposed to such material. Based on the transcription of the interviews, a three‐step content analysis was performed: a first reading of the corpus made it possible to identify the two dimensions of time that structure the informant's discourse: “continuity” and “discontinuity”. Then a lexical analysis of the vocabulary associated with nostalgic experience was computed. Finally, a semiotic analysis of the texts was performed.

The two opposing dimensions of a semiotic square, “continuity” versus “discontinuity” provide a structure for understanding the most important features of nostalgia: “long‐standing nostalgia” (continuity) and “first‐time nostalgia” (discontinuity). This provides a typology of four nostalgic moments: everyday past, uniqueness, tradition and transition which are linked to specific brands and objects.

Since this typology is qualitative, it must be confirmed on a larger scale in order to be implemented by managers in the marketing decision‐making process.

These four distinct moments enable a researcher to propose a typology of brands, products or objects that when considered in association, can provide a better understanding of emotional attachment.

This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media about the globalization of the Australian economy and the concomitant “takeover” of iconic Australian brands, including Bushells, by multinational corporations.

This article draws on three main materials: a collection of Bushells advertisements (from newspapers, magazines and television), promotional materials, rare press clippings and company memos/briefs, which were loaned to the author for the purposes of this research by Unilever Australasia (Sydney, Australia); contemporary press reports that document popular reactions to the rapid globalization of the Australian economy in the early 1990s; and biographies of key personnel and organizations.

Despite its gradual takeover by a multinational corporation, the Bushells brand was marketed in ways that evoked an “authentic” and nostalgic nationalism through imagery that drew on the nation’s rural past, reproduced a rustic aesthetic and sentimentalized a pre-globalized era.

This article constitutes original interdisciplinary analysis of how one of Australia’s most iconic and historically dominant brands (Bushells Tea) was marketed during one of the most tumultuous periods in its history. Through examination of rare archival material and contemporary press reports, the analysis makes a valuable contribution to the understanding of brand marketing history in Australia.

I can still remember the pride with which, just under 20 years ago, we installed a punched‐card ALS system into the Brotherton Library at the University of Leeds. It was the wonder of the age. Admittedly the equipment was temperamental, and the system produced overdue notices consisting of numbers which borrowers could not translate into authors and titles, but this was state‐of‐the‐art library automation. The system was expected to give users of the library a ‘better’ service (I do not remember that being defined), at a lower cost (the costings probably also being uncertain but at least with the potential to save on labour‐intensive manual methods), and we expected automation to give the Brotherton Library a good image, forward‐looking and taking advantage of new developments. My mixture of nostalgia and cynicism has a purpose: if we could feel as we did 20 years ago about a system which would today be regarded as primitive, how will we feel in 20 years' time about today's systems? And if we anticipate the same mix of nostalgia and cynicism in 20 years' time, what does that tell us about planning new systems now? Do we give up, on the basis that in due course what we do now will be regarded as primitive, or do we press on, on the basis that in due course what we do now will be tolerated kindly by our successors as another stage in the development of library automation?

This paper critically analyses the urban memory and heritage interpretation of postcolonial Harbin, a city in China that was founded by the Russians in 1898. It investigates the role and making of Russian colonial heritage in contemporary Harbin with a detailed case study of the Harbin Railway Station

Research methods include archival analysis, observation and semi-structured interview. In-depth interviews were conducted with local people, architect/urban planners and officials.

Local people of different generations with different backgrounds have different interpretations of the recently made colonial heritage of the Harbin Railway Station. The urban memory of Harbin has been consistently re-forming with both nostalgia and amnesia. Younger generations tend to regard the colonial heritage as their own heritage and a symbol of Harbin's cultural character without considering much about its related colonial history. In today's Harbin, colonial heritage as the “colonial past presencing” is more about a feel of the Europeanised space rather than the actual historical events of the period, and colonial heritage making becomes a tool for urban development and revitalisation at the institutional level. However, due to the paradigm shift in China's urban development, Harbin is facing new challenges in dealing with its colonial heritage.

Harbin is an under-researched case in terms of urban heritage studies. This paper offers a new entry point for understanding the westernisation and colonial heritage making in the contemporary China more deeply and thoroughly and helps to see the trend of China's urban development more clearly.

Due to the growing trend of consuming healthy food, which reproduces the ideal of the food the authors tried in their childhood, an increasing number of researchers have brought together the values of tradition, nostalgia and food. The purpose of this paper is to explore the relationship between food and nostalgia in order to find out in which way they affect each other.

In order to explore the perspectives of traditional food in re-collecting and re-experiencing positive past experiences, both qualitative and quantitative techniques were used in two stages. First, focus group interviews were conducted with ten restaurant chefs in three different regions of Croatia. Then, a survey was carried out with 362 Croatian consumers.

Focus group results show that although traditional food creates new opportunities for differentiation, finding the right ingredients and time for cooking traditional food is still a problem. There is a low interest in traditional food in restaurants, as domestic patrons mostly worry about the high prices, while foreign ones do not know anything about such foods due to the inadequate promotion of Croatian gastronomic offer. Survey results indicate that consumers are familiar with traditional Croatian food, eat it regularly at home and consider it as food with high-quality aspects that reminds them of their childhood and positive past experiences.

The results presented in this paper give some directions for subjects involved in the manufacturing industry, tourism, the restaurant industry, etc. to devise ways of reminding their customers of childhood memories, family ties, etc.

A relatively small number of food-centred studies are directly concerned with nostalgia. Many more studies investigate food in social changes, related to ethnic elements, etc. Considering an extensive literature review, and the analysis of data in the qualitative and quantitative study, this paper addresses two multidimensional and complex concepts which are powerful predictors of customer satisfaction.